Typography illustrator11/1/2023 Designer Nick Escobar notes that free fonts are usually produced by amateurs. “People don’t realize anytime they see giant text, whether it’s on a poster, a billboard, or a website, headline fonts have probably been thoughtfully kerned.”įonts downloaded from the internet for free can be problematic for designers, as their default kerning (also called metric kerning) is not set professionally. ![]() “If you’re not a designer, it’s not something you think about,” DeCotes says. Designing a logo demands that you consider your kerning for a variety of applications - signs, websites, mugs, and pencils are all possibilities - and a good designer will kern with these potential uses in mind. Logos are another example where a font’s automatic kerning may not cut it. If you enlarge the text size without manually shrinking the space between characters, you probably won’t like the results. This is because smaller text sizes need more space between letters to maintain legibility. Text that looks good at smaller point sizes, such as in a paragraph on a magazine page, may look awkward at larger sizes, like an article headline or a billboard. There are a number of situations where you’ll want to manually kern your type.
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